Celebrity Crush PH
Zero inventory. Real profit. Built for Filipino hustlers.
The Problem
Philippine celebrity merchandise is an untapped market — fans want authentic, curated products tied to their favorite local celebrities but the supply chain doesn't exist. Traditional merchandising requires large upfront inventory investments and celebrity licensing deals that are too expensive for most operators.
The Approach
A B2B2C dropshipping marketplace that connects celebrity brand partnerships with print-on-demand and dropship fulfillment. Zero inventory risk — products are created on-demand when fans order. Celebrity partners earn royalties without managing merchandise operations.
Status
Coming Soon
Category
eCommerce
Founded
2024
Role
Founder & Platform Architect
Market
Philippine celebrity fans (B2C), celebrity management agencies (B2B), local influencers
Team
Solo founder + supplier network
Tech Stack
Monorepo, Node, Supabase
Deep Dive
The Problem
Philippine celebrity merchandise is a market with demand and no supply chain. Fans want authentic, curated products tied to their favorite local celebrities — but the infrastructure to make and deliver those products does not exist.
The traditional path makes it worse. Conventional merchandising demands large upfront inventory and celebrity licensing deals priced out of reach for most operators. So the people who could serve this demand — local sellers and the celebrities' own teams — are blocked by capital and risk before they begin.
The Approach
Celebrity Crush PH is a B2B2C dropshipping marketplace that connects celebrity brand partnerships with print-on-demand and dropship fulfillment.
For the seller, the model removes inventory risk entirely: products are created on demand when a fan orders, so there is no warehouse, no upfront stock, and no gamble on what will sell. For the celebrity partner, it turns merchandise into a royalty stream without the operational burden of running a merch business. The supply chain that did not exist becomes infrastructure anyone can plug into.
What's Inside
- Zero-inventory selling — products made on demand when fans order; sellers never hold stock.
- Celebrity partnerships — partners earn royalties without managing merchandise operations.
- B2B2C structure — connecting celebrity brands, sellers, and fans through one fulfillment pipeline.
Who It's For
Celebrity Crush PH serves three sides at once: Philippine celebrity fans buying merchandise, celebrity management agencies seeking a low-effort royalty channel, and local influencers and sellers who want to sell without holding inventory.
My Role
I am the founder and platform architect. The design challenge is a three-sided marketplace where fulfillment risk is engineered out — so sellers and celebrity partners can participate without the capital that normally gates this market.
Status
Celebrity Crush PH is coming soon, built as a monorepo on Node and Supabase. The current work is the partnership and fulfillment pipeline — the connective tissue that lets a fan's order trigger on-demand production and a celebrity royalty in one flow.
Milestones